A companion app for kids and their furry companions
The platform allows children throughout New Zealand to interact directly with the show through a range of fun and engaging features. Here’s how we made this magic happen:
We built three apps, web, iOS and Android, as ideal companions to the TV show (for ease, we just refer to them all as “these apps” - ain't nobody got time to rattle off that list every sentence). These apps allow the viewers to participate in a large number of different activities which connect with the TV show; the apps function as a companion while the show is live, and then keep the viewer engaged during weekends / off-air time.
The key part of the app for the production team was that it provided a stream of user-generated, high quality, content for the daily TV show to use. The better the app functioned and the simpler it was to submit images, text and video, the more content there was to be used on the show.
It was important to us to ensure that the apps were fun and simple enough for a child to use (primarily 7 - 12 year olds) and that they were also engaging enough that kids would want to continue to use them each day. User experience was therefore a huge part of the creation of these apps - we highly recommend creation through the lens of a child, as well as user testing the app at all different stages. The blunt (savage!) honesty made us create a better app - thanks, kids.